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Notice where it’s being held in communist China! Gore show is set to be biggest on earth
Gore show is set to be biggest on earth
China will broadcast Live Earth, giving the climate change concerts an audience of 2 billion. Will that silence the sceptics? David Smith reports
Sunday July 1, 2007
The Observer
Nowhere, perhaps, will be more important than Shanghai. One of eight cities hosting Live Earth concerts for Al Gore’s crusade against climate change on Saturday, it will help deliver a vast audience across China. And with the world’s most populous country on board, organisers believe they can reach 2 billion people and eclipse even Live8 as the biggest global media event of all time.
It will begin at 1.10am British Summer Time in Sydney, Australia, then roll around the globe with concerts in Tokyo, Johannesburg, Shanghai, Hamburg, London’s Wembley stadium, New York and finally, at 8pm, Rio de Janeiro’s Copacabana beach. A special performance at the British Antarctic Survey Station in Antarctica will ensure all seven continents are included. There will be saturation coverage from TV, radio, the internet and at more than 6,000 parties in 119 countries.
Critics have argued the 24-hour spectacular – featuring more than 150 acts including Madonna, Lily Allen, Genesis, Bon Jovi, Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson – will do more for the stars’ careers than raising awareness of climate change.
But Gore will use it to urge people to sign a seven-point pledge calling on governments to agree, within two years, an international treaty that cuts global warming pollution by 90 per cent in developed countries and by more than half worldwide. It also asks people to cut their own pollution, make their homes, businesses, schools and transport more energy efficient, and plant new trees and preserve forests.
With its rapid economic growth and soaring carbon emissions, China is regarded as a crucial target for this message. Kevin Wall, the executive producer of Live Earth, has succeeded where he did not two years ago as a co-organiser of Live8, the centrepiece of the Make Poverty History campaign.
‘We’re on Chinese TV with 800 million people, ‘ he told The Observer. ‘People often think on a parochial basis, so it’s vital to be there. We’ve got to talk and make the whole world listen.’
Live Earth China, on the steps of the Oriental Pearl Tower in Shanghai, will feature popular national singers as well as Britain’s Sarah Brightman, and be broadcast across the country by the Shanghai Media Group.
Steve Howard, chief executive of The Climate Group, a London-based campaign organisation supporting Live Earth, said: ‘The US and China are responsible for half the world’s carbon emissions. Live Earth will get huge attention in both. The biggest issue on the planet ever requires the biggest media event ever.’
The seed was planted less than two years ago at the Beverly Hills Hotel in California, when Wall, a veteran concert producer, attended a slide show about global warming presented by Gore, as featured in the Oscar-winning documentary An Inconvenient Truth
‘Over the course of the 90 minutes my wife and I were very emotionally moved by the climate crisis,’ said Wall, 54, a father of three. ‘We understood for the first time it was about us, our children and our children’s children. This is not just a movie – it’s happening.’
Wall met the former US vice-president and discussed taking the message to as many people as possible: ‘After Live8 I said never again, but I got the call from Al Gore, the global rock star on this issue. What I can do on the day is deliver 2 billion pairs of eyeballs.’
On Saturday Gore will be at the Giants Stadium in East Rutherford, New Jersey, near New York City, where the Police, Smashing Pumpkins, Alicia Keys and others will perform. ‘We don’t want him getting on planes burning carbon,’ Wall acknowledged.
Profits from Live Earth will go to Gore’s Alliance for Climate Protection. But the entire event has been questioned by Bob Geldof, organiser of Live Aid and Live8. In May he said: ‘I hope they’re a success. But why is he [Gore] actually organising them? To make us aware of the greenhouse effect? Everybody’s known about that for years. We are all fucking conscious of global warming.’
Sceptics have also pointed to the amount of electricity used to power the speakers and lights, and the fuel spent on ferrying musicians and their equipment to the venues by plane and lorry.
Wall said: ‘We are trying to minimise the carbon as much as possible. Most artists are coming from nearby areas. Madonna, for example, lives in London and will be performing at Wembley.’
He added: ‘There are 3,000 concerts a year. We’re doing 10, but touching 2 billion people about what I think is the biggest issue that’s ever faced humanity.’
Steve Howard of the environmental charity Climate Group said: ‘Dealing with climate change doesn’t mean we have got to stop live performances or call for a moratorium on football matches. There are positive choices for people to make. If we get this right, in 10 to 15 years time every product will be a green product.
‘Live Earth is a big step in the right direction.’ Howard added. ‘Arnold Schwarzenegger put it well when he said in Washington DC: "We need to make the environment cool and sexy."’
Organisers deny that Live Earth will be a one-off that could be soon forgotten. They have produced more than 60 short films, 30 public service announcements featuring stars such as Cameron Diaz and Penelope Cruz, and a book, The Live Earth Global Warming Survival Handbook by David de Rothschild, that will be published in Britain this week.
http://observer.guardian.co.uk/world/story/0,,2115785,00.html
Tags: al gore, black eyed peas and jack johnson, british antarctic survey, british summer time, carbon emissions, climate change, communist china, copacabana beach, global media event, lily allen, live earth concerts, madonna lily, rapid economic growth, saturation coverage, seven continents, seven point pledge, target, time in sydney, time in sydney australia, wembley stadium
Since the beginning of Rio de Janeiro bid to host the 2016 Events, Leonardo Gryner occupied the position of Communications and Marketing director of the 2016 Committee, position he also held during the Rio 2007 Pan American Games. “Leonardo Gryner was with us in all stages of the process, and knows the Rio 2016 project in details. The IOC Coordination Commission evaluation showed that the Games organization is on the right track and, in this new position, Leonardo Gryner will be crucial for us to face the challenges of the coming years”, said Carlos Arthur Nuzman. In February, the 2016 Committee announced the initial working structure and contracted two companies to help with the development of the process.