Brazil wins the cities of Madrid, Tokyo and Chicago. Brazil will host the Olympics Rio 2016 – Olympic and Paralympic Games ——————————— Brasil ganha das cidades de Madri, Tokio e Chicago. Brasil vai sediar uma Olimpíada Rio 2016 – Jogos Olímpicos e Paraolímpicos
A SuperUber foi convidada para desenvolver uma experiência impactante no lançamento da marca dos Jogos Olímpicos Rio 2016, e criou a primeira “performance” da marca dos Jogos Olímpicos Rio 2016: um mapeamento de projeção sobre a escultura (de 2 m de largura) da marca, apresentada pelo Comitê Rio 2016 em evento no dia 31 de dezembro no Copacabana Palace, no Rio de Janeiro, e projetado no telão para o público que lotou a praia de Copacabana na festa de Réveillon. O conteúdo são animações criadas especialmente para a volumetria. A instalação preencheu a escultura com luz e movimento, criando uma experiência alinhada com os conceitos da marca, criada pela Tátil Design: movimento, tri-dimensionalidade. SuperUber was asked to develop an impactful experience at the launch of the Olympic Games emblem Rio 2016, and created the emblem’s first “performance”: a projection mapped onto a 2 meters-wide sculpture of the emblem, presented by the Rio 2016 Committee in Dec 31st 2010 at Copacabana Palace, Rio de Janeiro, and projected on a big LED screen for the millions at Copacabana beach on New Years eve. The content are animations created specially for the volume. The installation filled the sculpture with light and movement, and created an experience aligned with the emblem’s concepts, created by Tátil Design: movement and tridimensionality.
This is the victorious and historical Lula’s speech by Rio de Janeiro’s candidature (in Brazilian Portuguese) and the bid video for Olympic Games in 2016 (in English), beating Madrid, Tokyo and Chicago. Copenhagen, Denmark, 10/2/2009
Rio Olympic logo was unveiled at the traditional New Year’s Eve on Copacabana beach. It will be shown just moments before the fireworks at Copacabana beach go off at midnight on Friday. The logo will be projected on a huge screen on the sand. Local officials and members of the International Olympic Committee will be at Copacabana to witness the event, along with nearly two million tourists and Rio residents expected for the New Year’s Eve party at the famous beach, according to authorities. A giant TV screen set up on the beach beamed the logo to cheering spectators. Shortly after, a massive flag with the logo was rolled out atop the crowd, who caused the banner to shimmer as the partiers danced underneath it. Olympic organizers have said the Rio 2016 brand was created to reflect the city’s culture and represent its natural wonders and joyful residents. They said the logo was designed based on four pillars: contagious energy, harmonious diversity, exuberant nature and Olympic spirit. Nearly 140 agencies participated in the process to design the logo and only eight made it into the final phase. A multidisciplinary team of 15 national and international members of Rio 2016′s organizing committee made the final decision a few months ago. “I would like to congratulate Rio’s team for the design chosen as the logo for Rio 2016, which is very innovative and creative,” Rogge said. “It really reflects the vision of Rio and Brazil for these Games.” Copyright 2010 by The Associated Press
We went down the streets of Rio de Janeiro to find out what people think about Rio 2016 Olympic Games and the emblem that is going to be launched in Copacabana New Year’s Eve party. Check out the result!
www.mybesthotel-brazil.eu – Hotel Cristal Palace – Pousada em Copacabana Rio de Janeiro – Copacabana Rio de Janeiro Guest Houses – Guest House – Copacabana Rio de Janeiro Hotels – Turismo Copacabana Rio de Janeiro – Brazil Tourism – Posadas en Copacabana Rio de Janeiro – Country Houses – Villas – Hoteles – Hoteis em Copacabana Rio de Janeiro